Grow The Show

158 | How to Monetize with a Membership, with Jay Clouse


Listen Later

Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025

Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business

--

Jay Clouse is The Creator's Creator. To date, his creator business has achieved $50,000 a month in revenue, 30,000 email subscribers, and 1.5 million downloads of his podcast, Creator Science.

Today, he’s sharing how he achieved a creator’s dream: building a profitable online membership product around his podcast. In this episode, he details his approach to creating the membership, called The Lab, and making it successful.

Expect to learn how to define your purpose, create value for members, determine pricing, keep members engaged, and MORE.

Tune in for his tips on conceptualizing, launching and growing a profitable membership product!

TOPICS DISCUSSED:

  • Jay’s experience in building membership
  • Using Discord to launch his first paid membership product
  • What defines a membership
  • Free versus paid communities
  • How to figure out what to offer in a membership
  • The Lab’s community and engagement
  • Obstacles in creating The Lab
  • Defining purpose, pricing, and platform
  • The stages of launching a membership
  • How The Lab rewards their most engaged members
  • Why Jay limits the number of members in The Lab

  • MORE FROM JAY CLOUSE:

    Jay’s Build a Beloved Membership Course offers step-by-step guidance in conceptualizing, launching, marketing and growing your own membership!

    Use this link to score a 10% discount.

    Connect with Jay Clouse on Twitter

    Listen to his podcast, Creator Science


    MORE FROM KEVIN:

    Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!

    Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!

    Connect with Kevin on Twitter, Instagram, or LinkedIn

    Subscribe to Grow The Show on Youtube


    LINKS TO OUR PARTNERS:

    Learn More about working with Podcast Boutique

    Grab Kevin's Recommended Mic on Amazon

    Build a Podcast Website in 7 Minutes on Podpage

    ...more
    View all episodesView all episodes
    Download on the App Store

    Grow The ShowBy Kev Michael

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    329 ratings


    More shows like Grow The Show

    View all
    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,449 Listeners

    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,582 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,615 Listeners

    Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

    Why That Worked – Presented by StoryBrand.ai

    1,926 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,046 Listeners

    The Influencer Podcast by Julie Solomon

    The Influencer Podcast

    1,450 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,374 Listeners

    The Russell Brunson Show by Russell Brunson | YAP Media

    The Russell Brunson Show

    983 Listeners

    Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing by Stefanie Gass - Podcast to Profit™ Creator, Podcast Coach, Business Strategist

    Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing

    1,238 Listeners

    Powerhouse Women by Lindsey Schwartz

    Powerhouse Women

    838 Listeners

    The Jasmine Star Show by Jasmine Star

    The Jasmine Star Show

    2,575 Listeners

    The Think Media Podcast by Think Media

    The Think Media Podcast

    747 Listeners

    Creator Science by Jay Clouse

    Creator Science

    457 Listeners

    Marketing Made Simple by Powered by StoryBrand

    Marketing Made Simple

    290 Listeners

    Next Level Pros by Chris Lee

    Next Level Pros

    171 Listeners