Sign up to save your podcasts
Or
Share 158: Is Your Work Valuable? (with Til Luchau & Whitney Lowe)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
158: Is Your Work Valuable? (with Til Luchau & Whitney Lowe)
🎙 Is Your Work Valuable? The Psychology of Perceived Value in Hands-On Practice
What makes clients value your work — and come back for more? Til Luchau and Whitney Lowe explore the results of a survey of over 2,000 practitioners to uncover the surprising psychology behind perceived value.
Spoiler: it's not just about results or price. Value is created in a reciprocal feedback loop between practitioner and client — shaped by confidence, preparation, communication, boundaries, and dozens of subtle signals clients pick up (consciously or not).
In this episode, they discuss:
- The "chicken-and-egg" relationship between value perception and client outcomes
- The famous "expensive pain pill" study and what it reveals about perceived value
- How discount addiction undermines both value and client loyalty
- The 9 ways to communicate value — from linens and punctuality to CE certificates and testimonials
- Why going over time can actually diminish perceived value
- How asking clients to invest effort (goals, homework, participation) raises their commitment
- The importance of receiving the work you give — and what the survey showed
- The surprising correlation between in-person CE hours and practice satisfactionÂ
- The confidence paradox: does success breed confidence, or does confidence breed success?
- Practical tips: where to start if you want to shift value perception tomorrow
Whether you're building a practice, thinking about pricing, or wondering why some clients don't seem to "get it," this conversation offers a roadmap for communicating value from the inside out.
✨ Resources
👉 Read the full article: Is Your Work Valuable? https://a-t.tv/articles/luchau_valuable_mbw_20180427.pdf Â
👉 Video version: https://www.youtube.com/@AdvancedTrainings/podcasts
Sponsor Offers:
- Books of Discovery – Save 15% with code thinking at https://booksofdiscovery.com/
- ABMP – Save $24 on new membership at https://abmp.com/thinking
- Advanced-Trainings – Try one month free of the A-T Subscription at https://a-t.tv/subscriptions/ with code thinking
- Academy of Clinical Massage – Grab Whitney's free Assessment Cheat Sheet at https://academyofclinicalmassage.com/cheatsheet
✨ Connect with us:
Til Luchau – https://advanced-trainings.com | Facebook | Instagram
Whitney Lowe – https://academyofclinicalmassage.com | Facebook | Twitter
📧 Email us: [email protected]
The Thinking Practitioner Podcast is intended for professional practitioners of manual and movement therapies — bodywork, massage therapy, structural integration, physical therapy, osteopathy, and similar professions. It is not medical or treatment advice.
View all episodes
By Til Luchau & Whitney Lowe
4.9
176176 ratings
🎙 Is Your Work Valuable? The Psychology of Perceived Value in Hands-On Practice
What makes clients value your work — and come back for more? Til Luchau and Whitney Lowe explore the results of a survey of over 2,000 practitioners to uncover the surprising psychology behind perceived value.
Spoiler: it's not just about results or price. Value is created in a reciprocal feedback loop between practitioner and client — shaped by confidence, preparation, communication, boundaries, and dozens of subtle signals clients pick up (consciously or not).
In this episode, they discuss:
- The "chicken-and-egg" relationship between value perception and client outcomes
- The famous "expensive pain pill" study and what it reveals about perceived value
- How discount addiction undermines both value and client loyalty
- The 9 ways to communicate value — from linens and punctuality to CE certificates and testimonials
- Why going over time can actually diminish perceived value
- How asking clients to invest effort (goals, homework, participation) raises their commitment
- The importance of receiving the work you give — and what the survey showed
- The surprising correlation between in-person CE hours and practice satisfactionÂ
- The confidence paradox: does success breed confidence, or does confidence breed success?
- Practical tips: where to start if you want to shift value perception tomorrow
Whether you're building a practice, thinking about pricing, or wondering why some clients don't seem to "get it," this conversation offers a roadmap for communicating value from the inside out.
✨ Resources
👉 Read the full article: Is Your Work Valuable? https://a-t.tv/articles/luchau_valuable_mbw_20180427.pdf Â
👉 Video version: https://www.youtube.com/@AdvancedTrainings/podcasts
Sponsor Offers:
- Books of Discovery – Save 15% with code thinking at https://booksofdiscovery.com/
- ABMP – Save $24 on new membership at https://abmp.com/thinking
- Advanced-Trainings – Try one month free of the A-T Subscription at https://a-t.tv/subscriptions/ with code thinking
- Academy of Clinical Massage – Grab Whitney's free Assessment Cheat Sheet at https://academyofclinicalmassage.com/cheatsheet
✨ Connect with us:
Til Luchau – https://advanced-trainings.com | Facebook | Instagram
Whitney Lowe – https://academyofclinicalmassage.com | Facebook | Twitter
📧 Email us: [email protected]
The Thinking Practitioner Podcast is intended for professional practitioners of manual and movement therapies — bodywork, massage therapy, structural integration, physical therapy, osteopathy, and similar professions. It is not medical or treatment advice.
More shows like The Thinking Practitioner
View all
The One You Feed | Personal Growth, Emotional Resilience & Purpose
2,553 Listeners
Happier with Gretchen Rubin
12,906 Listeners
Move Your DNA with Katy Bowman
618 Listeners
Align Podcast
894 Listeners
Sounds True: Insights at the Edge
1,884 Listeners
Heart Wisdom with Jack Kornfield
1,486 Listeners
10% Happier with Dan Harris
12,730 Listeners
Being Well with Forrest Hanson and Dr. Rick Hanson
2,528 Listeners
Therapist Uncensored Podcast
1,392 Listeners
Oprah's Super Soul
31,694 Listeners
Turning to the Mystics with James Finley
1,858 Listeners
Mind & Life
278 Listeners
The ABMP Podcast | Speaking With the Massage & Bodywork Profession
97 Listeners
We Can Do Hard Things
41,512 Listeners
The Mel Robbins Podcast
20,222 Listeners