A recent study found that COVID-19 has accelerated the adoption of digitization of customer interactions by several years. Michelle MacCarthy, Global Head of Customer Success at Unit4, believes these changes are here to stay and companies must adapt by building online customer communities.

These communities allow for large organizations to collaborate with others in the industry on a peer-to-peer level and helps with accessibility to information sharing. Communities can be grouped by industry or by the service they are currently employing. Join Michelle and me as we discuss customer communities and why organizations should get started now.