Successful businesses know how to provide great customer experiences. Founder and CEO of Red-Carpet Learning Systems, Inc., Donna Cutting is no stranger to this. Working about making people feel significant, she talks about rolling down the red carpet in business and mapping out experiences to people. She gives us a peek into her book, 501 Ways to Roll Out the Red Carpet for Your Customers, as she shares some examples of businesses who have done it right—from Mama D’s and The Asheville Theater, to G Adventures. Donna also talks about the value of celebrating mistakes, setting the stage for the culture you want to create, and the things that hold people back from standing out. She then gets into a game by laying out ways to create a great experience across different industries like hotels, schools, and more.