Farming is a beautiful and rewarding way of life, but as we know, it comes with its fair share of risks—some that we prepare for and others that shake us to the core.  

In this episode, we dive into an extraordinary story of resilience, resourcefulness, and reinvention as we sit down with Matt and Hayley Watson, first-generation farmers who built a thriving free-range egg business, faced devastating adversity, and emerged stronger on the other side. 

Matt and Hayley share their incredible journey—from building their egg operation to 9,000 birds, navigating one of the worst droughts in Australian history, and tackling the challenges of growth, to the devastating biosecurity crisis that forced them to start over.  

Through all the setbacks, their determination, values, and ability to ask “unreasonable questions” of good people helped them rebuild their business in under 12 months and turn it into a more efficient, scalable operation; an outstanding result and credit to them both.  

This conversation is packed with hard-earned lessons on managing adversity, knowing your numbers, and building a team and a business that can weather even the toughest storms. It’s also a reminder of the power of community, integrity, and daring to dream big, even when the odds are against you. 

Stick around as Sam Johnson, CEO of Farm Owners Academy, leads this inspiring conversation with Matt, Haley, and their coach, Alison Hamilton. Whether you’re navigating challenges in your own farming business or simply looking for a fresh dose of inspiration, this episode is for you. 

Sincerely,  

Jeremy Hutchings and the Farm Owners Academy Team 

P.S. To check out Watson Family Produce, click here. Or, if you are interested in egg production for Watson Family Produce click here. 

P.P.S. Ready to take your farm business to the next level? Our Complimentary Coaching Calls are designed to give you the clarity, tools, and strategies you need to succeed. Book your spot here and start making real progress today.