HITLAB is an AI-based music technology company partially owned by Akon servicing artists, brands and fans. The digital media and entertainment company is revolutionizing the way cultural content is discovered, produced, and consumed. I wanted to learn more about how they use technology to engage consumers and create strong interactions between consumers and brands.

Michel Zgarka reveals more about the company's Digital Nuance Analysis (DNA) patented technology. I also learn more about its Digital Emerging Artist Showcase using DNA software. Finally, we discuss the important partnerships with digital platforms like TREND and Boomplay along with the company's current and future plans to become a major player in AI-music-specific developments.

Michel Zgarka CEO, HITLAB is an experienced executive with a successful career of over 35 years in the productions, communications, marketing, financial engineering and business development fields. He is highly skilled in strategic and creative planning, marketing and personnel management for the media industry.

Mr. Zgarka has produced, directed and distributed numerous film and television productions for the international marketplace, including “GUMMYBAR” which garnered over 6 billion views on YouTube. He has been a guest speaker at over 50 international entertainment industries events as well as the Delegate general of the Montreal Israeli Film Festival whose celebrating its 13th year anniversary in 2018.