Getting your visual images right for your property development can be the difference between sitting on stock with limited enquiries, or selling out fast with multiple offers.

A great set of visual marketing material can really get the juices flowing of a buyer and get them excited about what you have to offer.

So, in this episode I speak with visual artist Stan Zaslavsky from Eagle Vision about digital images and visual marketing materials. Something that plays a key role when selling off the plan.

A great visual image will have a powerful story and move a potential purchaser to take action.

I find there is such a variety of quality with visual marketing material from the downright terrible to absolutely amazing, and everything in-between. And the costs for marketing materials ranges from cheap to significant.

As previous guest, Ben Buxton said, there is real importance to imagery, it draws in the viewer and should dazzle and seduce.

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How digital renders help sell real estate

Digital images or renders are such a critical part of selling off the plan, as they are often the first contact potential buyers have with your project or product, and it must move them to take action, which is most likely to contact the agent.

During the discussion Stan talk about a valuable resource you can access to help you get the best visual imagery done for you next project, I will share how you can get that later in the show.

So I raised a lot questions with Stan about digital images and marketing tools, we talk about what makes good visual imagery, what questions you should ask a visual artist, and why renders can play a critical part in the planning application process.

Tips for getting great digital images for property developments

Here are the 3 key points I took out of that conversation with Stan