Summary

In this episode of the Tapped In Sales podcast, Bud and Mikey interview Jennifer Hauke, the founder of Draftline Technologies. They discuss the importance of cleanliness in the beer industry and how Draftline helps beer distributors improve their line cleaning processes. Jennifer shares her journey in the industry and how she developed the mobile application that revolutionized line cleaning. They also talk about the data collection and analysis capabilities of Draftline, which helps distributors identify market opportunities and improve their draft beer offerings. The conversation discusses the use of data to identify opportunities in the beer distribution industry. It highlights the importance of understanding the competitive market and market share. The conversation also emphasizes the significance of open lines and the cost of rotating brands. It explores the concept of creating the perfect draft tower for each account and the role of incentives in driving profitability. The conversation concludes with a discussion on the ideal lineup of styles for a draft tower.

Takeaways

Chapters

00:00 Introduction

03:10 The Genesis of Draftline Technologies

08:08 The Importance of Cleanliness in the Beer Industry

14:58 Improving Efficiency and Lowering Costs with Draftline Technologies

19:59 The Line Cleaning Process and Data Collection

23:19 Using Data to Curate a Well-Designed Draft Lineup

24:20 Understanding the Competitive Landscape and Market Share

25:45 The Power of Open Lines in the Market

27:37 Creating the Perfect Draft Tower for Each Account

29:31 Rotation and Incentive Programs in Draft Operations

32:24 Optimizing Draft Operations through Data Analysis and Coaching