Not one who remains in the status quo, Brian Scudamore, founder of 1-800-GOT-JUNK?, narrates his personal experience towards reaching his big vision and success in life. Beginning with guerilla marketing, he talks about doing crazy things and standing out in business, embracing the ridiculous and having fun. Brian shares the things he says to franchise owners to succeed in generating buzz while laying down some of the ads that greatly made a difference. Brian also talks about the four Hs - happy, hungry, hardworking, and hands-on - in business as well as the heart of the founder that owners must remember.