June 27, 2018

#1616 Scott Gerber of YEC returns to Mixergy

53 minutes

I’m constantly worried about my own reputation, and here’s what scared me about today’s guesy. Scott Gerber sent me this sizzle reel that made him look so good.

I go, “This is a guy who’s really good at being on the news, but I don’t even fricking know his company.” I had him on for an interview. And then he contacted me at some point afterwards, and he said, “I started this new thing that’s called Young Entrepreneurs Council.”

Here’s why I invited him back. Community building is a pain in the ass. We all try to do it, and then we embarrass ourselves if we don’t get it right. And so this guy Scott says, “I got it right. I think I could turn it into like a service.” And so he did, and he built it up.

Scott Gerber is the founder of The Community Company. They build communities for media companies and global brands.

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By Andrew Warner

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