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This summer I found myself racing toward burnout, and it made me stop and ask, “What if I slowed down instead of keeping up this crazy pace?” That question led me to what I call minimum viable marketing, focusing only on the few essentials that truly move your business forward and giving yourself permission to let go of the rest during busy seasons. In this episode, I’m sharing what that looks like in my own business, why I’m taking September off from podcasting, and how you can create a plan that keeps your business sustainable without burning yourself out.
01:28 - Recognizing the signs of burnout and why slowing down is actually smart business
03:00 - What “minimum viable marketing” really means and how to identify the essentials that move your business forward
05:25 - The difference between scaling back vs. needing a true break and my plan for September
07:40 - Tools and strategies for sustaining minimum viable marketing
09:23 - Giving yourself permission to step back and why it’s smart for long-term business health
Links & Resources:
Show Notes: https://kristendoyle.co/episode162
Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.
➡️ Take the quiz at savvyquiz.com
Check out my Everything Page at https://kristendoyle.co/everything
4.9
112112 ratings
Send us a text! (Your number stays private)
This summer I found myself racing toward burnout, and it made me stop and ask, “What if I slowed down instead of keeping up this crazy pace?” That question led me to what I call minimum viable marketing, focusing only on the few essentials that truly move your business forward and giving yourself permission to let go of the rest during busy seasons. In this episode, I’m sharing what that looks like in my own business, why I’m taking September off from podcasting, and how you can create a plan that keeps your business sustainable without burning yourself out.
01:28 - Recognizing the signs of burnout and why slowing down is actually smart business
03:00 - What “minimum viable marketing” really means and how to identify the essentials that move your business forward
05:25 - The difference between scaling back vs. needing a true break and my plan for September
07:40 - Tools and strategies for sustaining minimum viable marketing
09:23 - Giving yourself permission to step back and why it’s smart for long-term business health
Links & Resources:
Show Notes: https://kristendoyle.co/episode162
Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.
➡️ Take the quiz at savvyquiz.com
Check out my Everything Page at https://kristendoyle.co/everything
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