Most law firms don’t realize the online strategies that worked last year may already be outdated. I break down the 7 hottest trends driving growth in 2025, from dominating Google’s new AI Overviews to building a brand that clicks at the top of local search. You’ll hear how short videos, intake tech, and five-star operations can double your signed cases, and why masterminds and operating systems are becoming the hidden edge of top firms. Whether you’re just starting or already a Google gangster, you’ll walk away with proven steps to get better clients, stronger cases, and more consistent growth.

Download our Handbook The Ten Hottest Trends for Law Firms - https://www.tengoldenrules.com/hottrends

Key Topics

00:05 – Introduction and setup for the 7 hottest trends in law firm growth

05:22 – Trend #1: Answer Engine Optimization (AEO) – Learn how to appear in Google AI Overviews and ChatGPT results

07:58 – See why Answer Engine Optimization is overtaking SEO and how to adapt your mindset

11:29 – Hear how answering client questions builds authority and fuels early-stage searches

14:46 – Discover why Reddit, Quora, and YouTube are key sources for AI answers

18:00 – Trend #2: Video – Learn how YouTube shorts, long-form content, and Q&A videos drive leads and SEO

23:48 – Get advanced tips for titles, hooks, thumbnails, and reaction videos that boost watch time

24:00 – Trend #3: Conversion Optimization – See why calls beat forms, and how tools like TGR Boomerang save missed leads

28:41 – Find out how AI prompts can retrain intake teams for empathy, urgency, and higher close rates

32:01 – Trend #4: Brand – Understand how Morgan & Morgan dominate LSAs and why consistent branding matters more than ad spend

37:08 – Trend #5: Five-Star Operations – Discover how concierge service, client apps, and VIP programs generate reviews and referrals

41:28 – See how apps like Case Status and Hona keep clients updated and reduce intake calls

45:01 – Trend #6: Masterminds – Hear why top law firms use masterminds to share strategies, solve problems, and scale faster

53:12 – Trend #7: Operating Systems (EOS) – Learn how EOS, Scaling Up, and proven processes align teams and drive growth

1:06:00 – Closing Q&A and action steps for implementing the 7 hottest trends

Resources Mentioned

Books

• Advanced Internet Marketing for Law Firms by Jay Berkowitz – https://a.co/d/2J9YxRa
• The AI Driven Leader by Geoff Woods –https://a.co/d/0ldVAPD
• Think and Grow Rich by Napoleon Hill –https://a.co/d/bdA1wQe
• Law of Success by Napoleon Hill – https://a.co/d/ihe6G7I
• Fireproof by Mike Morse –https://a.co/d/6AVojvn
• Traction by Gino Wickman – https://a.co/d/hLe5jDk
• Get a Grip by Gino Wickman – https://a.co/d/8O3cYqZ
• What the Heck Is EOS? by Gino Wickman – https://a.co/d/eF79CLn
• Scaling Up by Verne Harnish – https://a.co/d/6927Cg8
• The Great Game of Business by Jack Stack –https://a.co/d/aBiG0Uo
• Purple Cow by Seth Godin – https://a.co/d/1bUqDXj

Apps/Tech

• Case Status – https://www.casestatus.com
• Hona – https://www.hona.com/
• Opus Clip – https://www.opus.pro
• Descript – https://www.descript.com
• ClickUp – https://clickup.com
• Smith.ai (call answering service) – https://smith.ai
• Go Answer (call answering service) – https://www.goanswer.io/ 

Other Resources

• Profound (LLM search study) – https://profoundresearch.com
• Source of Sources by Peter Shankman (Help a Reporter Out / HARO successor) – https://sourceofsources.com/ 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

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