In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Kristy Barker, Vice President of Marketing at WellStreet Urgent Care, as they dive into actionable insights on how to diversify your marketing channels beyond paid search, improve patient experience, and drive real business results. You’ll learn how WellStreet is piloting new tactics like OTT, mobile, SEO, and email to build brand awareness, educate patients, and measure impact at the clinic level, while aligning with leadership and staying focused on community trust. Tune in for practical strategies you can apply to expand your reach, prove your value, and stay ahead in the evolving healthcare marketing landscape.

RELATED RESOURCES

Connect with Kristy - https://www.linkedin.com/in/kristy-barker-64201514/

What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/

8 Urgent Care Marketing Trends to Follow in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/8-urgent-care-marketing-trends-to-follow-in-2025/

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

Advanced Urgent Care Marketing Strategies for Patient Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-urgent-care/