Erich Joachimsthaler, founder and CEO of Vivaldi, as well as a renowned strategy consultant and author of The Interaction Field, joins me on Tech Talks Daily. His consulting firm has helped companies such as American Express, Samsung, and Coca-Cola transform their customer and marketing strategies to enhance their business models. The firm frequently achieves $1.2BN in revenue growth in 6 months for one client.

In his book discusses his take on the future of business, culture, and tech. In the pages, he addresses hard-hitting questions such as: how do you create a culture of innovation? How did Sony miss what Apple captured? Today, Erich shares his insights on why today’s companies fall into three categories and why.

We talk about what it takes to become an “interaction field” company and why it’s imperative and discuss the future of business in a pandemic era and what big tech companies should look to drive innovation. Erich also shares how John Deere, Alibaba, Amazon, and other tech companies are getting it right… or wrong. Finally, we explore the fundamental change in mindset that all business leaders need to embrace for success