GTM Live

166 - Why Optimizing for SQLs Can Drive the Wrong Behaviors | Demand Gen Live S2 x41


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Chris Walker and Megan Bowen hosted an hour-long installment of Demand Gen Live last night. They covered: 


  • Why optimizing for SQLs instead of MQLs, even though they're further down the funnel, is often counterproductive and causes misalignment, 
  • Manual attribution and our findings from implementing this on our site, and how this differs from multi-touch attribution, 
  • Demo conversion by source as a means of troubleshooting declining demo requests, 
  • YouTube SEO, and 
  • How website changes can negatively affect your demand system


Register here for Chris's keynote on "The State of LinkedIn Organic in 2021," taking place Thursday July 15th at 9am PDT. 


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