We know that people buy from jewellers they know, like and trust but how do we build that relationship in an authentic way? This week on the Jewellers Academy podcast host Anna Campbell is joined by the insightful Marti from Wee Bit Social. Together, they delve into ways to use Instagram stories as a powerful tool for connecting with audiences and fostering those vital connections. Whether you are a seasoned Instagram pro or are just starting out, have a listen to discover innovative strategies and expert tips on how to authentically engage with people and have fun doing it.

Episode Description:

• Today we're discussing all things Instagram Stories with Marti from Wee Bit Social (1:10)
• What are Instagram Stories and what can they help us do? (1:49)
• How Instagram Stories can help you get to know your audience (3:00)
• Marti's example of getting to know someone through Instagram Stories (4:18)
• Tips on using Instagram Stories and what to share on them (5:39)
• The importance of engagement on Instagram (24:14)
• How sharing other people's stuff creates connections (32:21)
• Using links in Instagram Stories (36:24)
• How to use Highlights in Instagram Stories (39:25)
• How to learn more from Marti (42:36)

Resources:

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Marti - www.weebitsocial.com

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