Small Business Savvy | Web Design, Systems, and Marketing

167. How to Actually Repurpose Your Content (And Reach More People)


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Feeling drained from creating content for every single platform? In this episode, I’m sharing how I simplified my process by turning one “source” piece into multiple pieces of content that work across platforms like podcasts, YouTube, email, and social media. You’ll learn my behind-the-scenes workflow, mindset shifts around repurposing, and how I use AI tools like Claude to ethically reformat my own words without losing my voice. By the end, you’ll have a simple plan to repurpose your content with ease, save time, and serve your audience better everywhere you show up.

02:00  - What “source content” is, and how to choose yours

04:47 - The mindset shift: repurposing isn’t repetitive, it’s accessible

07:10 - My step-by-step workflow for repurposing content

10:32 - Using AI ethically to turn one piece of content into many

12:36 – Action steps: start small and add one new platform at a time

14:25 - Which AI tools I recommend using to repurpose your content

Links & Resources:

  • AI Brand Voice Fix
  • Watch this episode on YouTube
  • Read the blog post version of this episode
  • Follow me on Instagram @kristendoyle.co
  • Check out my Everything Page: a one-stop shop for savvy selling!
  • The Savvy Seller Collective
  • Join my private Facebook community: Savvy Teacher Sellers
  • More resources for growing your TPT business
  • Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode167  

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Small Business Savvy | Web Design, Systems, and MarketingBy Kristen Doyle, web design and business strategy

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