“When should I start marketing my book?” This is a question I get asked all the time! Along with other similar questions like, “Do I need to build an email list?” And “What are some effective ways to market my book?”

My guest, Lacy Lieffers of Black Fox Marketing, is here to answer all of these questions (and more) in this podcast episode! Tune into this episode to hear us talk about why marketing matters from day one, how to think about book marketing throughout the entire writing, editing, and publishing process, and so much more.

We’ll also cover things like:

• [04:59] Why it’s important to start your book marketing efforts early—and how integrating marketing into your writing process from day one can set you up for long-term success
• [05:33] What to do if you feel overwhelmed by book marketing (and how to avoid spinning your wheels, wasting a bunch of time and money)
• [10:28] Lacy shares her thoughts on the age-old debate of growing your social media versus growing your email list and tells you exactly where to spend your time and energy to make the most impact
• [11:08] How to flip the script on what it means to work with book influencers (spoiler alert: stop making everything all about you!)
• [25:22] How to build your author brand in a way that resonates with readers and sets you (and your books) apart in a crowded market
• [33:52] A few of Lacy’s favorite tactics for creating buzz around your book (and later, driving sales during your book launch)
  
  

I LOVED this conversation with Lacy because she’s so knowledgeable and passionate about book marketing—and no wonder, with over 16 years of experience helping authors build their personal brands and market their books! If you’ve ever felt overwhelmed or uncertain about book marketing, you’re going to love this episode!

⭐ Rate + Review + Follow on Apple Podcasts

"I love the Fiction Writing Made Easy podcast!" ← If that sounds like you, please consider rating and reviewing this show! Your rating and review will help other writers find this podcast, and they're also super fun for me to read. Just click here, scroll all the way to the bottom, tap five stars to rate the show, and then select "Write a Review." Be sure to let me know your favorite episodes, too!

Also, if you haven't done so already, make sure you're following the podcast! I'll be adding a bunch of bonus episodes to the feed, and if you're not following the show, there's a good chance you'll miss them. Click here to follow now!

🔗 Links mentioned in this episode:

• Black Fox Marketing
• Lacy Lieffers on Instagram
• Grab Lacy’s Book Launch Playbook here!

Ready to make 2026 the year you finally finish your novel? Notes to Novel is my signature program that walks you through brainstorming, outlining, and writing a first draft that works—so you always know what to do next. Click here to get on the waitlist →

Support the show

👉 Looking for a transcript? If you’re listening on Apple Podcasts or Spotify, scroll down below the episode player until you see the transcript.