The future of law isn’t coming, it’s already reshaping how firms operate. This past week I hosted the Ten Golden Rules webinar, Future-Ready Law Firms, featuring some of the brightest innovators in legal tech. Together, we explored how AI, automation, and smarter systems are transforming marketing, intake, and client experience.

I opened with the shift toward Answer Engine Optimization and zero-click search, showing how visibility now depends on providing clear, authoritative answers online. Then, our expert panel shared the tools and strategies helping law firms grow today: Patrice Gimenez from LegalPat explained how to choose and implement new software; Ed Kirk from Supio revealed how AI uncovers hidden case value; Manny Griffiths from Hona shared automation tools that elevate client updates; Daniel Steinberg of LawBrokr unpacked digital prequalification; and Jeff Zigman from TRUEclaims showed how property-damage automation boosts revenue. Together, we unpacked practical tools and proven systems that make firms faster, more accurate, and ready for what’s next.

Key Topics

00:01:02 – Jay opens the webinar, outlining how AI and automation are driving a new era of legal innovation.

00:01:35 – Learn why zero-click search and Answer Engine Optimization (AEO) are reshaping law firm visibility online.

00:03:17 – Understand how AI-generated answers, chat interfaces, and voice search are changing how potential clients find and choose law firms.

00:06:14 – Discover practical AEO tactics—schema, FAQs, PR authority, and content structures that AI engines favor.

00:08:14 – See how missed-call automation and AI-powered intake recovery tools can turn lost leads into signed clients.

00:11:32 – Patrice Gimenez (LegalPat) discusses how to evaluate, select, and migrate to new legal software without disrupting your team.

00:20:01 – Ed Kirk (Supio) shares how AI-driven analysis improves medical chronologies, demand packages, and case valuations.

00:29:45 – Manny Griffiths (Hona) explains how client-journey automation boosts communication, transparency, and five-star reviews.

00:39:52 – Daniel Steinberg (LawBroker) reveals how digital intake and pre-qualification create better first impressions and faster client conversions.

00:50:37 – Jeff Zigman (TrueClaims) demonstrates how firms can streamline property damage claims, speed up reimbursements, and uncover missed revenue opportunities.

01:02:43 – Panel Discussion explores where technology and AI are heading next—from smarter case prep to predictive client experiences.

01:08:02 – Audience Q&A dives into practical questions about implementation, AI ethics, and the pace of change in law firm technology.

Connect with Our Panel Guests:

Patrice Gimenez — LegalPat - https://legalpat.com 

Ed Kirk — Supio - https://www.supio.com 

Manny Griffiths — Hona - https://www.hona.com 

Daniel Steinberg — Lawbrokr - https://www.lawbrokr.com 

Jeff Zigman — TRUEclaims - https://trueclaims.io 

About Jay Berkowitz:

Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules,  a digital marketing agency specialized in working with attorneys.

Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon.  He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV.

Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award.

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