In this episode, Steve, Mary, Richard, and Doug discuss:

• Leveraging direct mail, email, and other “old” marketing tools
• Renting email lists
• Knowing your customer avatars
• How he took his business from home office to $16M

Key Takeaways:

• Never ask someone for advice who hasn’t done what you want to do or is willing to pay the price you’re are willing to pay
• Test, test, test to get the very best information you can
• Develop relationships with those who can help you move forward
• Nothing beats meeting people face to face, pressing the flesh, having a drink, having a cup of coffee, going for a run, and hanging out

“It was less about selling them stuff, and more about solving their problems.” — Doug Morneau

About Doug Morneau: Doug is an Author, Speaker, Podcaster, and Media Buyer – specializing in Sponsored Email, a CrossFit & Olympic Weightlifting athlete, husband, dad, and granddad.

His first book “THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales” became an International Best Seller.

He helps his clients with strategy and as a Media Buyer. This has helped his venture capital and investment banker clients raise in excess of $100 million dollars in the USA. He does this by leveraging email marketing, renting/sponsoring third-party permission-based email lists, online PPC advertising, and paid influencer marketing.

Connect with Doug Morneau:

• Twitter: @dougmorneau
• Website: DougMorneau.com
• Book: Three Big Lies: The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales
• Show: Real Marketing Real Fast Podcast
• Instagram: @dougmorneau
• LinkedIn: Doug Morneau

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