In the business for the people, Pat Williams, best-selling author and co-founder of Orlando Magic, shares some great wisdom about what it is to create customer experience. Pat shows how sports is not just all about the players in the field. Rather, it is also about the experience people get when watching. He gives us a view on what it takes to do that and then takes us into his best-selling books and hands out valuable lessons he learned from amazing people, from Bill Veeck to Walt Disney. Pat also touches on what it takes to build good leaders who, even when they leave, can create an enduring company.