It may seem that offering services to cater to every dog and person is the best way to grow your business and maximize revenue. However, this approach can sometimes dilute the value you provide and create a business that doesn’t truly resonate with anyone. By choosing to specialize in one particular area, you can flip that around and take care of your customers in a way that other businesses can’t.

In today’s show, we’ll dive into the idea of creating a specialist business that makes your brand truly unique, allowing you to serve both people and dogs in a deep and meaningful way, ultimately leading to greater business success and growth.