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A beautiful website can only take you so far. What truly drives results is the strategic website copy behind it. In this episode, I share why your words matter more than your design and how simple messaging shifts can help visitors feel understood and ready to take action. You’ll learn how to refocus your copy on your customer, craft headlines that work harder, and use the problem–agitation–solution framework to make your message clearer and more compelling. I even share a real-life example from my search for a new nail salon to show how one small content choice can make or break a sale. By the end, you’ll know how to remove friction, clarify next steps, and turn your homepage into a true conversion tool!

01:44 – Why customer-focused content beats talking about yourself

03:33 – How visitors actually read your website (and why headlines matter)

05:59 – The Problem-Agitation-Solution framework for writing that converts

08:02 – Making calls to action clear and easy for your visitors

10:15 – Real-life website experience: How small details impact customer choices

Links & Resources:

• Book a FREE Gameplan Call.
• Episode 169, Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?
• Watch this episode on YouTube.
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode170 

Check out my Everything Page at https://kristendoyle.co/everything