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Let me guess - you built your website, checked it off your list, and now it’s collecting dust. Or maybe you’re eyeing a trendy 2026 redesign! In this episode, I share why year-end is the ideal time to stop chasing trends and start treating your site like the strategic business tool it should be. You’ll learn the biggest mistakes business owners make, the data that really matters, and a simple website audit you can complete before December 31 to choose the most impactful updates for early 2026…so that your site finally works for your business.

01:47 – Why treating your website as “done” is a costly mistake

02:38 – The dangers of chasing website trends (and what to do instead)

04:35 – How to use real data instead of gut feelings for updates

05:46 – What heat maps reveal about your visitors’ behavior

07:22 - Implementing a year-end website audit based on your data

09:26 – Scheduling strategic website updates for next year

Links & Resources:

• Book a FREE Gameplan Call.
• Episode 169, Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?
• Episode 170, Writing Website Copy That Actually Sells
• Watch this episode on YouTube
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode172 

Let's work on a custom web design together! Learn more at https://kristendoyle.co/custom.

Book a FREE Website Game Plan Call: https://kristendoyle.co/gameplan.

Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/