Serial entrepreneur, William West, has founded four startup companies; his most successful sold to a global outsourcing company. In addition, he’s written two business books, was featured on CBS 60 Minutes and in FORBES, won twenty entrepreneurial awards, and made the Inc. 5000 list five times.

Now, after twenty years building tech companies using VR, AR, and AI, West is building his piece-de resistance, a passionate endeavor merging his love for the sea with that of building companies. His most recent venture, Regatta VR, trained companies to tackle difficult HR issues and used cutting-edge VR technology to do it.

Regatta Travel uses its technology to tackle more fun issues: planning the perfect vacation for you. If you want to shop, its app will send you to St. Bart’s; if you want to hike the rain forest, to Dominica. And if you’re a celebrity or a couple just wanting your privacy, Regatta’s algorithm can handle that too.

Regatta Travel Co. is built around its Waypoint app, which overcomes the Paradox of Choice typically associated with travel planning and engages the Dopamine Circle the way a dating app does. Unlike a dating app, every option is the crème de la crème and sure to delight – it’s simply a matter of what the client wants to do on this trip. In fact, focusing on the activities their customers want to enjoy—the experience—is what sets Regatta apart from other travel companies.

Instead of exhaustive lists of villas or boats that all look like, and leave customers unhappy with their eyes glazed over, Waypoint focuses on what vacationers want to do, and then aligns them with the top locations and accommodations on them.

While Regatta’s fleet, one of the largest in the travel industry, includes 1,000 boats, 1,000 villas, 4,000 planes, and 30 private islands across 50 countries, users will only see options based on their vacation vibe they’re going for, and the activities they’re most interested in enjoying on their trip.