October 01, 2018

173: From The Ground Up - Chris Morrow On The Business of Podcasting, Growing Loud Speakers Network & The Future of Creative Entrepreneurship

1 hour 25 minutes

"Go for the look, not the money."

What if I told you it was going to take you ten years to get your "big break"? Would you still be down for the ride?

We chat with Chris Morrow - CEO and co-founder of Loud Speakers Network- home of some of your favorite (and super popular) podcasts including The Read, The Friendzone, The Casey Crew, Brilliant Idiots, and the infamous The Combat Jack Show. Chris and I have a great conversation about how he came up in the industry and what it was like building Loud Speakers Network. He dives into tips for other creators in the space including his perspective on finding your niche, getting creative with advertising and partnerships, and why tapping into Gen Z's influence is going to be critical in the future. What I loved the most about this conversation was Chris emphasizing that it took him TEN years to get his "big break". For all my drivers, hustlers, and goal-getters out there - this is a reminder to keep putting in the work. Chris also gets a bit personal and opens up about prioritizing health and wellness and his own battle with Lymes Disease.

Some of the things we discuss in this episode: - What inspired Chris as a child - Was college worth it? - Chris' "big break" - Not getting paid but doing the work anyway - Knowing when to walk away - How Loudspeakers Network got its start - Thinking bigger (from radio show to podcast) - Generating revenue at a podcast network - Growing a niche audience - Local as the future of advertising - The art of providing context - The business behind branded partnerships - Chris' battles with Lymes Disease - Reggie Ossé's impact & legacy - How to get the guests you want - The untapped potential of generation Z

Join in on the conversation on social (@dreamsindrive) and make sure to use the hashtag #dreamsindrive. Enjoy!

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By Rana Campbell

4.8

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