The Innovative Agency

174. Eliminate Uncertainty to Boost Client Retention, with Daniel Fernandez


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Intro

Today's episode is more about clients than it is about agency owners. Our guest, Daniel Fernandez, shares his understanding of what clients value and how agency owners can keep them around for longer. His strategy hinges on retaining clients by systematizing a roadmap to their success. In doing so, you give them the opportunity to be active in the process of strengthening your agency-client relationship.

What you will learn in this episode:

  • How to create a definite pathway that ensures success for your clients.
  • The value of systematizing your processes, rather than relying on instinct.
  • How to make clients more enthusiastic to continue working with you.
  • What you can do to get clients to raise their concerns sooner, rather than later.
  • How to decrease complaints and increase client retention.
  • The benefits of increasing the number of times you speak face-to-face with clients.

Bio

Daniel is the founder and CEO of AMZclever.com, a full-service agency that manages and grows brands on Amazon and Walmart since 2015. He has worked with several 7, 8, 9-figure brands; public companies; and product startups on launching and expanding in the Amazon and Walmart platforms, as well as taking many of them internationally. Daniel spent some years living in China; he has spoken at several industry-leading conferences in US, Canada, China, Netherlands, Hong Kong; and is a frequent contributor to different publications in the Amazon and e-commerce space. Currently resides in Florida, where he leads his global team and enjoys the sunny weather.

Resources:

  • Website: https://www.amzclever.com/
  • LinkedIn: https://www.linkedin.com/in/danielfernandezamazon/
  • Facebook: https://www.facebook.com/AMZcleverAgency
  • Twitter: https://twitter.com/danielamzclever
  • Instagram: Instagram: https://www.instagram.com/amzclever/
  • Youtube: https://www.youtube.com/channel/UCYbzTlGWW_XUa1y90THJCPQ
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