Grant Cardone offers insights and advice to help the middle-class breakout and achieve true freedom in business, career and finance. Each week NY Times best-selling author, self-made multimillionaire entrepreneur and international sales expert Grant Cardone focuses on matters affecting the middle class.

Whether it’s jobs and careers, finance, entrepreneurship, Grant’s real, raw in-your-face delivery serves as a wake up call for anyone ok with just being comfortable. The Cardone Zone is like no other business show presently on air. After watching one episode, you’ll be inspired to make success your duty, responsibility and obligation as you break free of the middle class and break into true freedom.

Every Friday at 12 PM Eastern Standard Time, Grant is delivering Cardone Zone to you. Where he talks about success, money, finance, and career—to get you to financial freedom.

Today Grant, the godfather of commerce, is talking about Your Pitch.

Because if you want money, you want a career, your want your income right—sooner or later you’re making a pitch. Whether it’s to your neighbor or to Wall Street, you’re going to need to make a pitch to make a deal.

Assume you only have 30-seconds to pitch.

Get this pitch down to 40 words.

How to Form Your Pitch: 1. What do you want to get done? 2. What do you want them to remember? 3. How do you want to hook them? 4. What do you want them not to hear?

Watch the whole episode and listen to the podcast to hear all of the caller’s pitches and how Grant helps them learn to dominate.