In this week's episode, Jess chats with Matt Hopkins, founder of The Great Brand Exchange. The Great Brand Exchange helps small businesses grow and scale by giving them routes into high-street retail and helps bring exciting, unique, local products to major retailers. Since its inception, the Great Brand Exchange has generated £50 million in revenue for small businesses, managed 5,000 pop-up events and created an active network of 12,000 emerging brands.

Episode Description:

• How did the Great Brand Exchange come about? (2:39)
• What does the GBE do? (7:01)
• What's the value that the GBE brings to small businesses and big retailers alike? (11:51)
• What content is best for matching with/attracting brands? (17:44)
• What are the benefits of pop-up shops for small businesses? (20:04)
• What makes a successful pop-up shop? (22:40)
• What trends does Matt see in retail at the moment? (25:56)
• How can Jewellers get started with the Great Brand Exchange? (33:22)
• Matt's tips for business success (35:00)

Resources:

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The Great Brand Exchange

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