Love the podcast? Send us a text!

Have you ever wondered how new therapeutic products are designed and created? We were also curious about this process, and decided to learn more about it from a few of our friends at NatraCure, a New Jersey-based therapeutics company and longtime partner of SBC. We sat down with Ben Tiffany, President of Sales and Marketing, Diane Lee, Director of Marketing, and Jim Bush, COO and Director of Product Development, along with Dr. Axia Soyano at Moffit Cancer Center in Tampa, Florida to discuss their unique cryotherapy product line:  how it came to be, and how it works to prevent chemotherapy side effects and complications.

Cryotherapy primarily works by temporarily decreasing circulation in sensitive areas such as the hands and feet, which also limits the amount of chemotherapy that is able to reach and damage the many nerves in these areas. However, in creating a product for this purpose, it’s not as simple as it seems; there’s a lot that needs to be addressed, and input from patients is paramount in creating a successful, helpful therapy. Join us as we discuss the ins and outs of creating and distributing a cryotherapy line at NatraCure, and how they pledged to always make your comfort their goal. Welcome to the conversation!

Topics Discussed 

• Forging relationships between non-profit and for-profit organizations
• Common clinical side effects of chemotherapies affecting quality of life, especially as women and/or long-term survivors
• Lifestyle and chemotherapy product lines at NatraCure
• Comparing new therapies to products already on the market
• What cryotherapy is and how it can help chemotherapy side effects such as neuropathy
• How cryotherapy products work to mitigate damage
• Self-care and letting yourself rest as a cancer patient/survivor
• Keeping the target population in mind and involved  for future therapeutic development
• Creating a mission statement

Resources Mentioned 

NatraCure.com

NatraCure Hydrating Gloves: https://natracure.com/products/intense-hydrating-gel-gloves?_pos=8&_sid=2bd783da5&_ss=r 

NatraCure Cold Therapy Products: https://natracure.com/collections/chemotherapy-products

NatraCure- Facebook: https://www.facebook.com/natracurecomfort

NatraCure-Twitter: https://twitter.com/NatraCure

NatraCure- Instagram: https://www.instagram.com/natracure/

NatraCure- Tik Tok: https://www.tiktok.com/@natracure?is_from_webapp=1&sender_device=pc

Surviving Breast Cancer.org: https://www.survivingbreastcancer.org/

Connect with us on Social

• YouTube:https://www.youtube.com/SURVIVINGBREASTCANCER 
• Facebook:https://www.facebook.com/Survivingbreastcancerorg
• Pinterest:https://www.pinterest.com/BreastCancerConversations/
• Twitter: https://twitter.com/SBC_org 
• Instagram:https://www.instagram.com/survivingbreastcancerorg/

Support the show

Listener Feedback

If this episode resonated with you, we invite you to leave a review on Apple Podcasts or Spotify.

You can also click the link in the show notes that says "Love this episode? Send us a text" to share feedback.

Messages are completely anonymous.

If you would like us to follow up directly, please include your email address in your message so we can respond.

Latest News: 

• Join our Mailing List - New content drops every Monday! 
• Discover FREE programs, support groups, and resources from SurvivingBReastCancer.org! 
• Become a Breast Cancer Conversations+ Member! Sign Up Now. 
• Enjoying our content? Please consider supporting our work.