Intro

This episode is all about email marketing. Our guests, Alex Melone and Andrei Marin of CodeCrew, believe that utilizing email for customer acquisition and retention is an often underlooked opportunity for agencies to grow. They outline the tactics and techniques through which they've seen immense success for their clients.

What you will learn in this episode:

• How to have a conversation with your client about implementing a plan for email marketing
• How to use email for customer acquisition – and more importantly, retention
• The importance of developing a testing framework to generate customer data
• How to analyze your data to determine how many emails you should be sending – "The sweet spot"
• How the pandemic has influenced the way email marketing performs
• Where email marketing as a tool for agencies is headed over the next 12-18 months

Bio

Alex Melone & Andrei Marin are 2 of the 3 co-founders at CodeCrew. With over 2 decades of combined experience in email marketing amongst the founding team and a team of 40 email experts, they've seen it all, done it all, and improved countless programs' email marketing ROI.

Resources:

• Website: https://codecrew.us/
• LinkedIn: https://www.linkedin.com/company/codecrewinc/
• Facebook: https://www.facebook.com/codecrew.us/
• Twitter: https://twitter.com/CodeCrewUS