Developing a food or beverage product is deceptively hard. Anyone can whip up a batch of say, BBQ sauce or cookies in their home kitchen, but commercializing them takes a lot of time, nuance, and consideration. I’m joined today by Jamie Valenti-Jordan, founder of Catapult Consulting to discuss the new product development process for CPG brands. 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.