Intro

This episode focuses on the goals that an agency should outline to create a roadmap for their growth. Jon Morris joins the podcast today to discuss his innovative framework around how agencies should look at goal-setting. Having owned agencies, he brings a lot of experience to the discussion, particularly how he was able to grow his agency to two hundred and fifty employees before selling it. His formula highlights four different types of goals for growing an agency’s revenue.

What you will learn in this episode:

• How you can triage what’s most important for your company, so you can outline concrete goals.
• How to define dollar amounts for each of the four agency goals: revenue, profit, cash, and infrastructure.
• What kinds of investments your agency should be making in training & recruiting, to maximize growth.
• How to organize your agency’s accounts to create a clear-cut safety net and understand your company’s outlook.
• The best way to institutionalize your agency’s goals, so your team can understand them and ultimately help you achieve them.

Bio

Jon Morris is the founder & CEO of Ramsay Innovations and a serial entrepreneur. Prior to Ramsay, he established Rise Interactive in 2004 with prize money from his second-place finish in the University of Chicago's prestigious New venture Challenge. Over the next 16 years, he grew Rise from a one-person shop to one of the largest independent marketing agencies in the world. After selling Rise, Jon pondered his next move and realized that he was most energized when connecting and helping fellow entrepreneurs grow their businesses.

Ramsay Innovations is the product of this inspiration. Like at Rise, Jon developed a proprietary, tech-enabled approach for surfacing hidden financial insights that drive critical business decisions. Ramsay Innovations’ mission is to transform marketing agencies by providing them with world-class, agency-specific financial management and strategic planning at a fraction of the cost.

In his spare time, Jon enjoys spending time with his wife, three daughters, and two dogs. He loves soccer, having played on his alma mater’s team, Kenyon College, and he now coaches his daughter’s two soccer teams.

Resources:

Website:https://ramsayinnovations.com/

LinkedIn:https://www.linkedin.com/in/jonmorrisramsayinnovations/

Facebook:https://www.facebook.com/RamsayInnovations

Twitter:https://twitter.com/JonBMorris