There are so many ways to achieve a successful campaign and a promising business, and top ratings on customer satisfaction is a major indicator of a successful marketing experience. Jason Friedman founder and CEO of CXFormula talks about the impacts of his experience to his own ventures while sharing the aspects that held him back. As he notes the importance of secretly shopping your business and reverse engineering the customer experience, he also discusses why business owners should incentivize their staff along with adapting the concept of attitude plus behavior equals results.