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#1795 How Insticator founder is solving engagement for advertisers
Joining me is an entrepreneur who recognized the problem that advertising kind of sucks online.
People have ad blockers because ads are distracting and aren’t usually helpful. Publishers aren’t in love with ads because they just pollute the site and they don’t add much value.
Today’s guest stepped in and said, “You know what? What if we don’t just run banner ads? What if we offer a quiz or a poll that gets people more engaged?”
That’s the idea that worked for him. And after failing with a previous idea, this business is actually taking off really fast. I invited him here to talk about how he did it. Zack Dugow is the founder of Insticator, which increases revenue and engagement for publishers.
Zack Dugow is the founder of Insticator, which increases revenue and engagement for publishers.
Sponsored by
HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website.
ActiveCampaign – Improve your marketing & sales processes by upgrading to an automated platform. Start sending follow-up that adapts to your customers’ behavior so you are sending the perfect message at the perfect time. You’ll have happier customers and higher conversions. See why over 150,000 marketers use ActiveCampaign to create intelligent marketing that gets better results.
If you’re with one of their confusing competitors and you want something new, you owe it to your business to check out ActiveCampaign.
More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint
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By Andrew Warner
4.5
520520 ratings
Joining me is an entrepreneur who recognized the problem that advertising kind of sucks online.
People have ad blockers because ads are distracting and aren’t usually helpful. Publishers aren’t in love with ads because they just pollute the site and they don’t add much value.
Today’s guest stepped in and said, “You know what? What if we don’t just run banner ads? What if we offer a quiz or a poll that gets people more engaged?”
That’s the idea that worked for him. And after failing with a previous idea, this business is actually taking off really fast. I invited him here to talk about how he did it. Zack Dugow is the founder of Insticator, which increases revenue and engagement for publishers.
Zack Dugow is the founder of Insticator, which increases revenue and engagement for publishers.
Sponsored by
HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website.
ActiveCampaign – Improve your marketing & sales processes by upgrading to an automated platform. Start sending follow-up that adapts to your customers’ behavior so you are sending the perfect message at the perfect time. You’ll have happier customers and higher conversions. See why over 150,000 marketers use ActiveCampaign to create intelligent marketing that gets better results.
If you’re with one of their confusing competitors and you want something new, you owe it to your business to check out ActiveCampaign.
More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint
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