Is a Google Business Profile Worth the Hassle in 2025?

If you are a handyman or home service business owner, chances are you have wondered whether keeping up with your Google Business Profile is still worth the effort in 2025. With stricter verification rules, review glitches, and suspended listings, it can feel like more trouble than it is worth. But here is the truth: when used correctly, a Google Business Profile for handyman businesses can be one of the best tools to bring in leads, build trust, and fill your calendar.

In this episode, Becca Ellison from The Handyman System shares why your profile still matters more than ever, how to keep it optimized, and what Google’s AI is doing with your reviews right now. You will also learn a key move most people miss: submitting your listing to Bing Places so you show up in ChatGPT search results.

Whether you are trying to grow, starting fresh, or just want your marketing to feel easier, this episode gives you a step-by-step approach to using your Google profile as a real asset for your business.

Resources from the episode:

Claim or update your Google Business Profile: https://business.google.com/us/business-profile/

Submit your profile to Bing Places: https://www.bingplaces.com/

Book a call with our team: https://www.thehandymansystem.com/call

Hit play to learn how to make your Google Business Profile work harder for your handyman business.