Intro

Consumers increasingly want to align with businesses that clearly align their marketing with their corporate purpose. Lyn Wineman, president and chief strategist at KidGlov, specializes in helping agencies define and effectively market via their purpose. She believes that your employees are your number one audience for launching your purpose statement; and once you do, they'll be the ones to help you live that purpose.

What you will learn in this episode:

• How to define your purpose as an agency.
• Why businesses across the board are wanting to do something different, and how they live their purpose.
• How to use your purpose to stand out and set yourself apart.
• Why it's hard to recover as a business once you've lost your customers' trust.
• How purpose-driven marketing allows smaller entrepreneurial companies to compete with larger enterprises.
• How to leverage your B Corp certification into a marketing tool to further live your business' purpose.

Bio

Lyn Wineman is President and Chief Strategist at KidGlov. She is a marketing veteran with over 30 years of experience. She now leads a diverse team of passionate and talented professionals to drive growth through strategic branding and marketing communications.

In addition to founding KidGlov, Lyn has played key leadership roles including: president, Pickering Creative Group; senior vice president, Swanson Russell Associates; and marketing director, Tabitha.

Lyn has extensive brand advancement experience. She has been instrumental in marketing and branding efforts for regional and national organizations such as Immanuel, Lincoln Community Foundation, HopeSpoke, St. Monica's, Regency Shopping Center, MembersOwn Credit Union, Farmers & Merchants Bank, Union Bank and Bryan Health.

Resources:

Website:https://kidglov.com/

LinkedIn:https://www.linkedin.com/company/kidglov/

Facebook:https://www.facebook.com/KidGlov

Twitter:https://twitter.com/kidglov

Agency for Change Podcast:https://kidglov.com/podcasts/

Blog:https://kidglov.com/blog/when-should-your-company-speak-out-on-social-issues-3-questions-every-purpose-driven-business-should-ask-itself/