GTM Live

182 - Is the MQA the new MQL? | Demand Gen Live S2 x46


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After a week off of Demand Gen Live, Chris and Megan were back last night for the Tuesday evening installment where they covered the following topics: 


  • A big shift in B2B Search (SEO/SEM) dynamics, 
  • Is the MQA the new MQL?, 
  • Breaking down what happens when Marketing crushes their pipeline goals & sales misses quota by 50%, 
  • Word of Mouth is driving a lot of business for you that you don't recognize, 
  • Why the entire GTM motion should have some shared goals, and
  • Ungated content and the attribution dilemma.  


Register here for our next DGL Keynote, on Thursday August 26th at 12pm EDT.


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