After a week off of Demand Gen Live, Chris and Megan were back last night for the Tuesday evening installment where they covered the following topics: 

• A big shift in B2B Search (SEO/SEM) dynamics, 
• Is the MQA the new MQL?, 
• Breaking down what happens when Marketing crushes their pipeline goals & sales misses quota by 50%, 
• Word of Mouth is driving a lot of business for you that you don't recognize, 
• Why the entire GTM motion should have some shared goals, and
• Ungated content and the attribution dilemma.  

Register here for our next DGL Keynote, on Thursday August 26th at 12pm EDT.