Startup To Scale

182. The Biggest CPG Industry Challenge and How to Overcome it


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We’re at a pivotal time in the CPG industry right now. The dry spell of capital has put a lot of VC funded companies out of business and is preventing the launch of many more. So what’s a founder to do? I’ve invited on Howie Sher, who’s been in the food industry for decades and has seen it all. Howie grew up in the grocery store business before starting his own CPG nut business, What-A-Ya Nuts, which he ran for 10 years. Now he consults with CPG founders and runs JPG’s Founder Cohort program.

I am excited to share that after a successful Spring/Summer session, our friends at JPG Resources are now recruiting for the Fall/Winter Founder Cohorts!

This is a B-School course approach for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Regulatory, Legal, Supply Chain, and beyond in sessions led by some of the industry’s most recognized leaders.

The Cohort is an opportunity for personal and brand growth – where you meet and learn from industry experts and former founders while sharing collective experiences with peers.

Sign up by August 30th for early-bird pricing and receive a 20% discount for the Fall/Winter 2024 Cohort!

  • Program duration: October 2024 – April 2025
  • 12 virtual sessions, 90 minutes each
  • Industry Experts in every session, covering topics critical to CPG
  • EARLY-BIRD PRICING INCLUDES 20% DISCOUNT:$720 per month ($4,320 total)
  • INCLUDES A BONUS: 5 hours of individual advising from JPG experts

To find out more about Founders Cohorts and take advantage of the early-bird pricing.

Email us at [email protected].

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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