We take hundreds of photos of our products, but often times we keep coming back to using the same dozen or so. But why do these photos stand out more than others? It’s often because they share a compelling narrative about your brand/products that the others don’t capture. So how do we take more of these effective photos? It starts by understanding the role of each photograph, why you’re taking it, and the point you need it to get across.

I talk with Carrington Crothers of Prospect Street Studio to break down how to create highly effective photographs every time.

Want a free 1 hour image strategy session? Reach out to us at [email protected] for an introduction.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.