Today’s guest was determined to wrestle back his crown for the most appearances on this very show and you wouldn’t believe it, but this conversation happens to line up serendipitously with the launch of his new business. If you’ve been around since episode 9 way back in 2019, this’ll be the sixth time you’ve heard his dulcet, middle England tones, and if you’re a listener of our show, you’re probably listening to his too.

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