October 28, 2019

#1847 An entrepreneur who is actually changing people’s lives (with a physical product)

In preparation for this interview, I went into a YouTube rabbit hole, learning about people who struggle with obsessive-compulsive behaviors. What I learned is that some people are really struggling with this stuff.

We’ll go into what kinds of problems that I’m talking about but today’s guest created a bracelet that goes on their wrists and actually helps them avoid it. That’s what we’re finding out about today, how she created it, how she turned it into a business, how it’s helping people’s lives, and more importantly, if we’re creating physical products what we can learn from her.

Aneela Idnani is the founder of HabitAware, a smart bracelet that uses custom gesture detection and awareness training to help people with unwanted habits. I want to find out how she turned this into a real business.

HabitAware is a smart bracelet that uses custom gesture detection and awareness training to help people with unwanted habits.

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