Summary

Logan Lyles joins us to discuss marketing agency profitability — how it is achieved and how it is best maintained and nurtured. His insights will help you ensure that your team isn’t over or underutilized, which will allow you to maximize profit without resulting in churn.

Intro

Agency owners and their employees are notorious for working hard. But, how many are paying close attention to where their working hours are being spent and how those efforts affect overall profitability? Today’s guest, Logan Lyles, provides insight into the methods agencies can use to implement time-tracking strategies that illuminate vulnerabilities and new profit opportunities.

What You Will Learn in This Episode

• How to implement a time-tracking strategy that your team doesn’t hate.
• The value of viewing your billable hours as “shelf inventory.”
• The importance of recognizing how you are billing and what can be done better.
• How to eliminate scope creep using time tracking.
• How to prepare clients for pricing changes by setting up trigger points in their contracts.

Bio

Logan Lyles is the Head of Partnerships at Teamwork, a project management platform built for scaling client work. Logan previously served in several leadership roles at Sweet Fish, a B2B podcast agency serving mid-market SaaS companies. Taking over sales from the agency founder in 2018, Logan helped triple the business in his first 6 months. He also played a key role in landing the agency on the Inc 5,000 List (twice), while helping the company both 10x headcount & increase ARR by 1,283%. Logan works from his home office (that’s slowly becoming a mini video studio) alongside his labradoodle, Mack, in Castle Rock, CO.

Resources

LinkedIn:https://www.linkedin.com/in/loganlyles

https://www.linkedin.com/company/teamwork-com

Facebook:https://www.facebook.com/TeamworkHQ

Twitter:https://twitter.com/teamwork