July 08, 2025

#185: Paid Search Advertising

43 minutes

Today, join Josh and Garrett as they discuss what Paid Search Advertising is and when it’s relevant to financial coaches!

3 (+2!) key takeaways:

The benefit of paid search is that IF (big if) you do it right, it gets you in front of people who are actively looking for a solution to a problem that you solve through your coaching.

Paid search gives you keyword targeting abilities AND audience targeting capabilities.

Three things that impact where your ad is placed: price (how much are you paying), competition (how many others and how much are they paying), “quality score” (does this ad actually answer the person’s question that they were searching for? Is there value on the page? How trustworthy is the website?)

Use key phrases, NOT key words.

The fewer people who see your ad, the better, because that means you’ve targeted it exactly to those people who are actually potential prospects, not those who will never be prospects.

Resources mentioned in this episode:

What is a Marketing Funnel and How Do I Create One?

FCN’s Grow service should be live by the end of the year! Sign up for the interest list here.

What is Marketing vs. Advertising vs. Sales?

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity

- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series

- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch

- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow

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By Joshua Escalante Troesh, Garrett Philbin, Amelie Riendl, and Emily Blain

4.2

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