February 18, 2025

186. Own Your Impact: How to Communicate Your Personal Power

24 minutes

Why good communication starts with tapping into your power.

Impactful communication isn’t just about the words you use. According to Chris Lipp, it’s about the power you deliver them with.

“When we have a belief in ourselves, what we say changes,” says Lipp, a professor at Tulane University’s Freeman School of Business and author of The Science of Personal Power. Throughout his career as an academic and communications coach for entrepreneurs, he’s explored how tapping into personal power can transform our messages and the impact they create. "Personal power is our belief in our own capability to create impact,” he says. “When things [take] shape on the inside, we think differently, we behave differently... and other people perceive that power."

In this episode of Think Fast, Talk Smart, Lipp and Matt Abrahams explore how our mindset shapes our message, sharing research-backed strategies for communicating with power. From embracing authenticity to staying grounded in our values, Lipp reveals how strong communication starts by building strength within.

Episode Reference Links:

Chris Lipp
Chris’s Book: The Science of Person Power
Ep.12 It's Not What You Say, It’s How You Say It: How To Communicate Power
Ep.130 Rethinks: How to Maintain a Powerful Presence in Your Communication

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Matt Abrahams >>> LinkedIn

Chapters:

(00:00) - Introduction

(02:27) - From Persuasion to Power

(03:23) - Defining Personal Power

(04:45) - Mindset and Action-Oriented Communication

(05:41) - The Power of Taking Responsibility

(07:22) - Language and Personal Power

(10:35) - The Four-Point Formula for Pitching

(12:49) - Focusing on Benefits Over Features

(13:44) - Personal Power in Pitching and Persuasion

(14:54) - Nonverbal Communication and Power

(17:24) - The Final Three Questions

(21:21) - Conclusion

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