Intro A crisis scenario can detrimentally affect your bottom line, as well as that of your clients. Many agency owners understand that how you respond to crises is essential, but often less attention is paid to handling the stages leading up to crises. To provide a greater perspective on crisis management, Jon Goldberg, the founder and chief reputation architect of Reputation Architects Inc., offers his distinct insights into how agencies should preemptively prepare their clients for potential moments of crisis. What you will learn in this episode:

• Why crises happen to agencies and their clients.
• The role agencies play in keeping their clients out of a crisis.
• The value of putting all work recommendations through a risk review process.
• The importance of developing a preemptive crisis avoidance strategy.
• What makes a crisis a legal threat.

Bio Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and reputation risk management advisory firm dedicated to building, protecting, and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement. Resources: Website:https://www.reputationarchitects.com/ LinkedIn Personal:https://www.linkedin.com/in/jonwgoldberg/ LinkedIn Personal:https://www.linkedin.com/company/reputation-architects/ Facebook:https://www.facebook.com/reputationarchitects