I delve into the often misunderstood world of distributor partnerships and explore how brands can build strong, productive relationships with their distributors. Our discussion tackles the common misconceptions brands have about working with distributors, shedding light on what often goes awry and how to set the foundation for a successful collaboration.

I interview Elizabeth Hemphill-Burns is a seasoned sales leader and business strategist with over a decade of experience in the natural, specialty, and organic food and beverage industry.  Elizabeth has an extensive background in building strong relationships with distributors, managing P&L, and expanding market reach for innovative brands like Pressed and KeHE.

Key points we'll cover include:

• Understanding Distributors: Unpack the critical aspects that brands often overlook when working with distributors. Learn about the expectations from both sides and how misalignments can impact the relationship.
• Building Strong Relationships: Discover actionable strategies to foster trust and cooperation with your distributors. We'll discuss communication techniques, mutual benefits, and the importance of aligning goals to enhance partnership longevity.
• Navigating Chargebacks: Chargebacks can be a thorn in the side of many brands. We'll explain why chargebacks happen, how they can be managed, and preventative measures to minimize their occurrence. This segment aims to equip you with the knowledge to handle these financial setbacks effectively.

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Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.