Ann Handley discusses her book "Everybody Writes" and success tips for creating ridiculously good content. Ann is a best-selling author and was cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers today.

Stay tuned after the interview for five action items you can do to immediately take advantage of the ideas and advice in this interview, and hear some bonus comments from Ann as well as some listener shout-outs in the second half.

Host, Kevin Craine. @Everyday_MBA Everyday-MBA.com