Intro

Regardless of the size or complexity of your agency, you must embrace your role as a leader to encourage optimal performance from your team. In this episode, Peter Levitan shares his perspective on critical areas where many agency leaders are lacking. Then, he discusses several strategies that leaders can implement to enhance business development and overall profitability.   

 

What you will learn in this episode: 

 

• The impact company culture has on attracting and retaining employees. 
• The value of engaging directly with team members as a mentor.
• Why the quality of meetings is far more important than the total number of meetings. 
• How to routinely gain new business from existing clients.
• How to translate thought leadership and authority into authentic connections with clients. 
• The benefits of productizing your services and IP to produce revenue streams. 
• Why agency leaders should prioritize business development. 

 

Bio

During 16 years at Saatchi & Saatchi Advertising Worldwide, Peter Levitan ran business development across Europe and the USA, was EVP Management Director in London and New York and was GM of the Minneapolis office. 

 

From 2002 to 2012, Peter owned Citrus Advertising in Portland and Bend Oregon. Clients included Nike and the U.N.

 

He was CEO and a founder of two major Internet startups during the dotcom boom. Advance Publication’s New Jersey Online was an early leader in online news, and the intelligent bot company ActiveBuddy was sold to Microsoft in 2006.

 

Resources:

• Website: https://peterlevitan.com/
• LinkedIn: https://www.linkedin.com/in/peterlevitan/
• Twitter: https://twitter.com/PeterLevitan