Following on from the episode a couple of weeks ago around creating urgency today Sam and Mark discuss how you can take your clients on a journey with you and demonstrate how you will create urgency and demand for their home. Todays episode includes a number of ways to answer the question why are you different, simply by demonstrating rather than having a pre planned script, if you can 'show your workings' you can clearly explain to your clients why the investment in your services is worthwhile.